Jojoba Oil is uniquely similar to the skin’s own natural oils, which allows it to absorb effortlessly and deliver lasting hydration without feeling heavy or greasy. This skin-identical structure helps support the lip barrier, keeping lips soft, smooth and comfortable throughout the day. Rich in natural fatty acids and vitamin E, jojoba oil helps protect against moisture loss while maintaining the lips’ natural suppleness-making it ideal for colour products designed to feel as good as they look.

Shea butter is a deeply nourishing plant butter known for its ability to soften, condition and protect delicate lip skin. Naturally rich in fatty acids, it helps replenish moisture and reinforce the skin barrier, reducing dryness and discomfort over time. Its comforting texture smooths the lips’ surface, supporting a more even, supple feel and helping colour apply beautifully without dragging or settling into lines.

Coconut oil is a naturally conditioning oil that helps soften and smooth the lips while supporting moisture retention. Rich in skin-loving fatty acids, it helps reinforce the lip barrier and reduce moisture loss, keeping lips comfortable and supple. Its silky texture enhances glide and wear, helping colour apply evenly and feel gentle on the lips throughout the day.