Use of AI and Digital Technology

Use of Artificial Intelligence Technology

While we’ve made every effort to represent our makeup, skincare and nail polish shades accurately, colour may vary slightly from how it appears in person depending on your skin tone, device and screen settings and lighting.

With this in mind, some of the images featured on this website include digital and AI-generated representations of models and products, created for illustrative and aesthetic purposes.

These images do not depict real individuals and are not intended to represent actual people. They are designed to showcase our brand vision, product context, and creative direction.

For instance, images may be created using AI or other software to visually represent a product shade under consistent lighting and with true-to-tone accuracy. We may use this approach for shade guides while also sharing authentic customer photos, swatches, and application shots across our channels to ensure transparency. Controlled lighting, consistent lip shape, and high-resolution colour rendering help reduce perception bias across screens.

We are committed to transparency and authenticity. While we strive to ensure all visuals reflect our values of inclusivity, beauty, and integrity, we want to make it clear when digital technologies such as artificial intelligence are used in our content creation process.

If you have any questions about our content or imagery, please feel free to contact us on +61 02 9334 8559 or  enquiries@scoutactivebeauty.com.

Online Colour

We work hard to make our colours appear as accurate as possible.  However, due to device display screen and browser differences, colours may slightly differ compared to what appears online.

Un avaoidable differences in an individuals visual perception of colour, skin tones and lighting conditions also play a role in the matching of colour.